Blog Summit Quotes Part 2: Patrick Ruffini, Jim Eustace (Session One)

More Naked Quotes and Paraphrases from Perry Blog Summit, Austin, TX     1-23-2010

SESSION ONE: TURNING IDEAS INTO ACTION

@PatrickRuffini: You need a message, a cause, a sense of urgency to rally behind. What’s the call to action?

@PatrickRuffini: People blog because they care. They are not shills of a political party. But don’t ignore the parties.

@PatrickRuffini: Use facts and analysis to report; translate those into action. Lay out a narrative that’s evidence-based then tell what (readers) can do about it.

@VMFounder: There are no limitations on bloggers.

@VMFounder: Use analytics. Be intentional and strategic with wording. Be creative. User-generated content is key.

@PatrickRuffini: You have an opinion. You want to motivate. Give thoughtful, original information to move the story forward and translate to action.

@PatrickRuffini: During the online “wilderness” years for Republicans, we got to practice. Now it’s coming to fruition and we need to be on our game.

@VMFounder: Apply targeted content strategies to blogs. “Delicious” feeds to Twitter. “Feedburner” and RSS give analytics. Create content categories.

@VMFounder: (Social media) opens up information. Campaigns should be open, receptive, and oriented to bloggers.

@VMFounder: Activists act. They need to have information to act on.

@Patrick Ruffini: Ideal for Twitter – use a colorful word, follow that with “awesome link!”

@VMFounder: A great example of a grass roots success through social media is the Ron Paul “Money Bomb.”

@VMFounder: Focus on the content people are coming back to see, the most popular views, what people are taking the most action on.

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  1. Just located the doc with my notes/quotes (and paraphrases) from Session One (new computer!). Disclaimer and apologies if one or two of these is incorrectly attributed – the words were said but I’m not completely confident that I’ve attributed some to the correct speaker here; quotes could be verified from session videos if needed. I was initially pretty distracted in this first session with: 1. using a new computer for the very first time (should have taken that test drive the night before!), and, 2. the fireworks of ideas exploding in my head on the potential for social media in the political arena. Any incorrect attribution hopefully forgivable from a session attendee simply wanting to capture and share some of the salient thoughts. I also didn’t catch a lot of the technical stuff about analytics mostly because I don’t yet understand it. Otherwise, great stuff here and throughout the summit sessions! (see previous blog post of quotes from the other sessions)

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