Posts Tagged ‘ Patrick Ruffini ’

Blog Summit Quotes Part 2: Patrick Ruffini, Jim Eustace (Session One)

More Naked Quotes and Paraphrases from Perry Blog Summit, Austin, TX     1-23-2010

SESSION ONE: TURNING IDEAS INTO ACTION

@PatrickRuffini: You need a message, a cause, a sense of urgency to rally behind. What’s the call to action?

@PatrickRuffini: People blog because they care. They are not shills of a political party. But don’t ignore the parties.

@PatrickRuffini: Use facts and analysis to report; translate those into action. Lay out a narrative that’s evidence-based then tell what (readers) can do about it.

@VMFounder: There are no limitations on bloggers.

@VMFounder: Use analytics. Be intentional and strategic with wording. Be creative. User-generated content is key.

@PatrickRuffini: You have an opinion. You want to motivate. Give thoughtful, original information to move the story forward and translate to action.

@PatrickRuffini: During the online “wilderness” years for Republicans, we got to practice. Now it’s coming to fruition and we need to be on our game.

@VMFounder: Apply targeted content strategies to blogs. “Delicious” feeds to Twitter. “Feedburner” and RSS give analytics. Create content categories.

@VMFounder: (Social media) opens up information. Campaigns should be open, receptive, and oriented to bloggers.

@VMFounder: Activists act. They need to have information to act on.

@Patrick Ruffini: Ideal for Twitter – use a colorful word, follow that with “awesome link!”

@VMFounder: A great example of a grass roots success through social media is the Ron Paul “Money Bomb.”

@VMFounder: Focus on the content people are coming back to see, the most popular views, what people are taking the most action on.

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